Why The Arkansas Counties Facing The Mississippi River Are Important To YOUR Health Care

Last week, after talking a little bit about our media strategy for the new Blanche Lincoln TV ad (see below) we got a lot of e-mails asking why we were spending money in Memphis, Tennessee and Springfield, Missouri. I want to clear that up. The way the cable systems cover Arkansas is by dividing it up into media markets, DMAs I think they call them. The bulk of the money we've spent in the past-- and that we're spending on the new campaign, is in Little Rock, Jonesboro and Ft Smith.Source: DownWithTyranny! RSS Feed